Marketing Produit, Bibliographie

The new rules of marketing & PR – D. MEERMAN SCOTT

Laisser un commentaire

new rules marketing & PR - Meerman ScottThe new rules of marketing & PR :
How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly

Wiley – 3ème éd. – 2011

For marketers, it shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Partagez sur...

Laissez un commentaire

You must be connecté pour laisser un commentaire.