Marketing Produit, Bibliographie

Maximizing Lead Generation – The complete guide for B2B marketers – Ruth P. STEVENS

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Maximizing lead generationMaximizing Lead Generation -The complete guide for B2B marketers.


Que publishing –
First edition – Juillet 2011

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads !
Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.

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